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"The International Coaching Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential, which is particularly important in today's uncertain and complex environment." (ICF, 2020)

  • Coaching focuses on the 'here and now' rather than on the distant past or future. 

  • The coaching relationship is based on mutual respect, equality and trust which enables and empowers the client to explore and move freely.

  • The coach is helping the individual to improve their own thinking and performance.

  • The client sets the agenda and is seen as the expert in finding solutions to the challenges they are facing; the coach helps the client elicit answers and actions.

  • The coach supports the client by holding them accountable to their self-directed actions.

  • Coaching assists a client to bridge the gap between where they are now and where they would like to be, far more effectively than if they worked alone.

  • Coaching is not advice giving, mentoring, counselling or therapy.

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